Why work with me?
Real-world experience
Over 30 years of sales and management experience combined with professional coaching expertise.
A personal approach
Warm, honest and practical coaching tailored to your goals, values and individual circumstances.
Support for meaningful change
Build confidence, gain clarity and discover new possibilities for your life and career.
My coaching journey and experience
I’m a qualified holistic life coach and mentor with over 30 years’ experience in sales and management. My own experience of coaching, initially focused on health and wellbeing, helped me build confidence, challenge long-held beliefs and discover possibilities I hadn’t considered. That experience inspired me to establish Cow Face Coaching, where I help others explore what matters to them, recognise their potential and move towards meaningful change.
Since establishing my coaching practice, I’ve supported clients in securing promotions, navigating career changes, building confidence and making positive changes in their lives. I combine my professional coaching qualifications with practical business experience and a genuine interest in helping people recognise what they’re capable of. My experience also includes delivering Welsh Government-funded workshops, and I hold membership with MCMA.


My approach puts you at the centre
My coaching style is warm, honest and practical. I provide a space where you can speak openly, reflect on your experiences and explore what you want without fear of judgement. Together, we can look at the beliefs, habits and thought patterns that may be holding you back, helping you see situations differently and identify steps that feel right for you.
I won’t tell you how to live your life. You’re the expert on you. My role is to listen, ask thoughtful questions and challenge your thinking when it could help you move forward. Where you need practical guidance with interviews, career progression or professional decisions, I can also draw on my business experience as a mentor.
No judgement. No jargon. No BS. Just genuine support and meaningful change
Why work with me?
You don’t have to be struggling to benefit from coaching. Sometimes, you’re simply ready for more clarity, greater confidence or a stronger sense of fulfilment. Just as successful athletes work with coaches to gain support and a fresh perspective, coaching can help you recognise opportunities and make progress towards what matters to you.
Whether you’re considering a personal change, exploring a new career direction, working through a challenging decision or preparing for your next chapter, I’ll help you make time for yourself and focus on the possibilities ahead. My approach combines personal understanding, professional experience and practical support to help you move forward with greater purpose.
Because investing in yourself can change far more than you imagine.


